Pricing Your Home to Sell


It is critical to send the strongest signal possible to your prospective Buyers, to use the weakness of incorrectly priced competition to your advantage:

Faster Sale

When your home sells faster, you save on carrying costs, mortgage payments and other ownership costs.

Less Inconvenience

If you’ve moved before, you know the energy it takes to prepare for showings, keep your home clean, make child and pet care arrangements and alter your lifestyle. Correct pricing reduces this.

Exposure to More Prospects

At market value, you open the availability of your home to those buyers who would not consider it if it was overpriced – buyers shop by price increments.

Increased REALTORĀ® response

When the real estate community is excited about your home and its price, they will make a special effort to contact their potential buyers and include your home in their showing tours.

Better Response from Advertising and Sign Calls

Ad and sign calls are more likely to turn into showings when price is not a deterrent.

Attracts Higher Offers

When a home is priced right, buyers are less likely to offer low out of fear of losing their “dream home.”

Means More Money to You

If your home is priced right, the excitement of the market can produce a higher sale price resulting in your net proceeds being higher, and more money in your pocket!