Web & Marketing Strategy

Doug’s Web & Marketing Strategy for Your Home

I am proud to advertise in Homes & Land Magazine Niagara, Toronto and Oakville/Burlington/Milton. Homes & Land is the only multi-media real estate magazine on the market today, meaning, your listing is linked to websites that attract more than 100 million visitors monthly. Considering that an estimated 80 per cent of real estate buyers now use the Internet to search for a home, it is clear that advertising with Homes & Land is of great advantage to my clients.

Homes & Land in the Golden Horseshoe prints 132,000 magazines and is distributed every 28 days, 13 times a year at 3,100 quality locations with 500 across the Niagara Region. Magazines are FREE and merchandised in floor and counter racking, and in strategically placed outdoor boxes.

There are three cornerstones that form the foundation to the successful sale of your home: Pricing, Presentation and Marketing. As is often the case, if there is weakness in one element, the strength of the whole may be compromised, even fail.

More than selling your home, my job is to market your home, to mount a comprehensive, multi-dimensional campaign that will reach out to both the real estate community as well as the buying public.

Your home will be presented electronically on the Multiple Listing Service REALTOR.ca, it will be featured on our corporate site as well as my personal website and it will be uploaded to a syndication of North America’s top websites. Your home will also receive expose internationally in Europe, China, Asia, India and Latin America to attract the international buyer.

Your home will have its own web address and there will be a custom designed, full colour feature sheet.

Your home will be advertised in selected local print publications but only in full colour and I will reach out beyond Niagara Region through North America’s finest real estate publication Homes & Land Magazine.

My job is to make the sale of your home as uncomplicated and enjoyable as is possible – to make life just a little easier for you. It is my job to make things happen, not so much to sell your home but to build a mutually rewarding relationship.

Learn more about buying and selling your home.